How Accessibility Innovation Is Expanding the Live Sport Experience

Conversations pause as anticipation spreads. Every pass, shot and turnover sparks a shared reaction that resonates throughout the venue.

The technology has also been introduced at international tournaments in recent years. During the 2025 FIFA Club World Cup, one of the world’s premier global club football tournaments, tactile broadcast boards allowed fans to follow matches through vibration-based feedback paired with live audio commentary.

  • Making it a rule that clubs with adult members will only be allowed to affiliate if they have separate child and adult safeguarding officers.
  • Kicked off training and guidance so clubs, leagues, and areas understand their responsibilities.

From Pilot to Presence Across Sport

Protecting clean sport depends on everyone playing their part - athletes, coaches, or parents - whether on centre stage or behind the scenes. Speak out if you feel there’s something wrong - no matter how small. UKAD guarantee that your identity will always be kept 100% confidential. 

  • Pay for maintenance of existing equipment to keep everything in top condition.
  • Train Alex as a volunteer run leader to help local parents challenge themselves safely.
  • Buy six new running buggies, removing cost barriers for parents.

We work with the statutory body responsible for anti-doping in the UK, (UKAD). UKAD’s remit includes a prevention through education programme and an intelligence-led testing programme. Athletes can be tested any time, any place without advance notice.

Small bells hang on the wall perhaps in homage to the Abbey bells, behind a white reception while the rest of the room has funky artworks, as does most of the hotel. Sometimes it’s Regency-style, sometimes faces obscured by a primary colour and bizarrely even animals dressed in military costumes. In much of the communal area, carpets are decorated with butterflies; sometimes there are prints and maps. A lot is going on.

About Sbona

Free Wheelers invites mums and dads to bring their babies and toddlers along for the ride in specialist running buggies, creating a safe space where family life meets fitness.